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Wow!! Customer Service On My Trip To India

Every once in awhile we get the chance to witness a feat of incredible customer service that reminds us that the stars are aligned, people are nice and that the world is a wonderful, dreamy place. This...

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It’s Customer Effort, Not Just Customer Sat

We spend a lot of time talking about customer satisfaction but a lot less time talking about customer effort. Said another way, how much effort do your customers have to invest to actually get the...

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